You guys should designate a publicity team that helps hype the community and keep morale up.. they make the trailers, intermediate between community's events or ideas and the devs limitations or boundaries (I.e. this team shouldn't be made of people like me who aren't sure of what's possible to put in, or what the br is thinking but should be devs who can answer those questions)
We aren't as popular because we rely a lot on loyalty, rather than reaching out, whih we don't need to do at this point, since most if us are gonna be playing whatever is in the new release (even if one aspect sucks) until it gets even better again, but new members only know tge changes made "since last time"... there's no Dragon Ball Z Kai in this series either, you just have to have been with it, or you'll never catch up xP (this is a complaint a lot of my friends have too, since there are a LOT of changes from brawl and it's my sole role to tell them what those changes are, and a lot of the changes are impossible to explain quickly enough to say why who they're picking would be fun or what moves they should try... quick vids for character changes or stage changes should be made)